Sandy Robinson is a High Performance Coach who helps ambitious women gain clarity, strengthen their leadership, and move forward with confidence in life and business.
Born in Montreal, Canada and adopted into a foster care ministry family in Florida, Sandy grew up in a home shaped by service, resilience, and responsibility. Those early experiences formed her deep belief that clarity and structure create confidence and lasting growth.
She later served as a Christian School Administrator in Killeen, Texas for six years while navigating the challenges of being a military wife during the Iraq War.
After relocating to Alabama, she founded Sandy Robinson Coaching and has now spent more than 13 years in private practice and over 20 years in leadership and performance development.
Sandy is certified as a Business Coach, Life Coach, Mental Performance Coach, and Sports Psychology Coach. In addition to her coaching practice, she serves as Director of Operations for Vantage Leadership Initiative and sits on the Board of Madison CEO.
Her mission as Founder of Sandy Robinson Coaching is simple: "Clarify where you are, Connect your values and strengths to your goals, and Create a practical plan to move forward with confidence."
Alicia Lomack, MS, MFT is a High Performance Coach who helps individuals and teams strengthen their mental game, build resilience, and perform with steady confidence under pressure.
With a background in counseling psychology, Alicia brings both clinical insight and practical performance strategies into her coaching. She integrates evidence-based mental performance tools with a compassionate, relational approach - creating an environment where growth feels both challenging and supportive.
Alicia specializes in confidence development, emotional regulation, mindset training, and reducing performance anxiety. She works with individuals and teams navigating competitive pressure, recovery from setbacks, identity transitions, and leadership growth.
Whether an athlete learning to reset after mistakes, a leader stepping into greater responsibility, or a high achiever facing self-doubt, Alicia equips her clients with tools they can apply immediately.
Her coaching goes beyond momentary results. She focuses on helping clients develop emotional intelligence, strengthen self-awareness, and compete or lead with clarity, focus, and self-trust.
At Sandy Robinson Coaching, Alicia partners with driven individuals who want more than motivation - they want structure, strategy, and the mental skills to sustain excellence over time.